We rebuilt the storefront funnel, set up clean server-side tracking and ran a disciplined Meta ads programme — scaling monthly spend into the ₹10–20 lakh range while revenue grew faster than spend.
The brand had strong products and early traction, but growth had stalled. Pixel data disagreed with actual orders, so nobody trusted the numbers enough to raise budgets — and every scaling attempt burned cash.
Conversions API and server-side events reconciled daily against real orders, so reported ROAS matched the bank account.
Faster product pages, clearer delivery promises and a shorter checkout lifted conversion before spend increased.
Weekly creative tests across hooks, formats and offers to beat ad fatigue.
Budgets raised only when contribution margin and payback period cleared agreed thresholds.
Measured against the targets agreed during discovery.
A fast, structured publishing stack, programmatic SEO and an editorial workflow that turns trending topics into ranking pages within hours — without paying for traffic.
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A backend service that checks whether thousands of URLs and domains are indexed by search engines, rotating through an API-key pool, streaming progress live and saving domain lists for repeat audits.
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We designed and engineered a SaaS workspace that compares and routes requests across the leading language models, with team spaces, usage controls and cost tracking built in.
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