Why one LLM isn't enough: routing prompts across models without losing control
Model quality changes every month. Here's how we design routing, fallbacks and cost caps so your product never depends on a single AI vendor.
Field notes from people who ship
No trend-chasing think pieces. Practical lessons on AI, SEO, growth and engineering — each one tested on our own businesses before we write it down.
3M+Monthly readers reached
50+Products & platforms shipped
4×Growth delivered for D2C
AI · 7 min read
SEO · 8 min read
How a news site reaches millions of readers without paying for traffic
The technical SEO, publishing cadence and internal-linking habits behind a content network with millions of monthly readers.
Growth · 6 min read
Scaling Meta ads for D2C: when to raise spend, and when to stop
A practical framework for scaling ad budgets on real numbers — contribution margin, payback period and creative fatigue.
Product · 5 min read
The MVP scope test: five questions that cut your build time in half
Most MVPs are over-built. These five questions help founders find the smallest version that still proves the business.
Engineering · 6 min read
Core Web Vitals on a budget: speed wins for content-heavy sites
Image pipelines, font loading and ad-slot discipline — the fixes that move loading speed and layout stability the most for publishers.
Engineering · 7 min read
The backend tools that let a small content team run dozens of sites
Analytics aggregation, parallel publishing, index monitoring and archive research — the internal systems that multiply a content team's output.
Contact us
Let's build something worth talking about.
Tell us what you're building. You'll get a reply from a senior engineer — not a sales script — within one business day, with a suggested approach and a ballpark.
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harsha@nhsolutions.co.inCall us
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- 30-minute call with a co-founder
- Written proposal in 3–5 days
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