Why one LLM isn't enough: routing prompts across models without losing control
Model quality changes every month. Here's how we design routing, fallbacks and cost caps so your product never depends on a single AI vendor.
Content-heavy sites have a speed problem built in: lots of images, lots of scripts, and usually ads. But you don't need a rebuild to pass Core Web Vitals. On the publishing sites we run, a few focused fixes made most of the difference.
Fix the largest image first
On most article pages, the biggest element on screen is the featured image. Serve it in a modern format, at the right size for each screen, and make sure it isn't lazy-loaded — the browser should fetch it immediately. This single change often improves loading scores more than anything else.
Load fonts without blocking text
Custom fonts can delay text from appearing at all. Use a font-display setting that shows fallback text immediately, limit yourself to the weights you actually use, and preload only the most important file.
Reserve space for everything that loads late
Layout shift — content jumping as the page loads — is usually caused by ads, embeds and images without dimensions. Give every one of them a reserved box with fixed dimensions so the page stays stable while they arrive.
Audit third-party scripts
Analytics, chat widgets, social embeds and ad scripts accumulate over the years. List them all, remove what nobody uses, and delay what isn't needed for the first view until after the page has loaded.
Measure real users, not just lab tests
Lab tools are great for debugging, but search engines use field data from real visitors. Watch the Core Web Vitals report in Search Console and track changes after each release.
Need a faster site? Our web development team runs performance audits and fixes.
